Equinox delivers Digitain’s award-winning stand at ICE Barcelona 2026
Part of the ICE Standout Awards programme, the award celebrates the creativity, design and effort that goes into stand builds at ICE.
What is ICE Barcelona?
If you’re new to the space, ICE Barcelona is where the global gaming industry goes to do business, bringing together gaming professionals and solution providers for three days at, Fira Barcelona Gran Via.
Who are Digitain?
Digitain is a leading sportsbook and casino platform provider, trusted by over 180 partners. ICE is where brands like this show what they are made of in front of the entire market.
The award-winning stand experience
Equinox Group built Digitain’s 960m2 landmark stand, designed to electrify and magnetise from the aisle, louder at the edge, composed at the core. Multi-approach LED gate moments did the pulling power, live activity kept the perimeter moving, and the experience deliberately shifted into an access-controlled VIP black cube (a quiet centre for scheduled meetings).
“The Digitain stand is an achievement we are truly proud of. This success is the result of tremendous teamwork and dedication. It was also an absolute pleasure to collaborate with the Equinox Group team, who once again designed and delivered an exceptional stand at ICE.”
Recognition that matters
What we loved about this project was the shared ambition. ICE Barcelona is intense, it’s three days of the industry at full volume, and you’re fighting for attention, time, and trust. So recognition here carries weight, not because of the award itself, but because it’s proof that our experience performed in the toughest conditions.
“We’re not in the habit of chasing awards. Still, recognition like this is a rare kind of fuel when our work gets recognised in a hall like ICE. It’s a great moment for a smaller British independent agency, because it reminds us that the biggest names are not the only ones setting the bar high.”
Huge thanks to Digitain, and to everyone across their events and marketing teams who helped make this happen.
Want to know the thinking and build detail behind the stand? Read our case study.