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Mamma Mia! The Party Wins WTM Best Stand for Experiences for 2026

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At an exhibition, the hardest job is getting people to step into your stand. Mamma Mia! The Party solved it by sending them on holiday.
Glass WTM London 2026 award displayed in front of the Greek island stand where a visitor sits on a turquoise chair at the Mamma Mia! The Party stand

A Greek Island inside Excel London

Mamma Mia! The Party has won Best Stand for Experiences at World Travel Market (WTM) London 2026, and we had the pleasure of building it.

WTM London is a big date for the travel trade. It ran from 3 to 5 November at Excel London. Over 4,000 exhibitors from more that 180 countries took part. Last year's show led to £2.2 billion in deals. That's a lot of stands, all out to catch the attention of visitors.

Equinox Group designed and built the stand for the immersive dining and dancing show, created by ABBA’s Björn Ulvaeus. The judges sad it “transported visitors straight into a Greek island setting”. That is a hard thing to do in an exhibition hall in east London in November.

Mamma Mia! The Party gallery of images of the stand at World Travel Market 2026

Equinox handled the full project, from design and fabrication to on-site installation, working closely with the Mamma Mia! The Party team.

Congratulations to everyone at Mamma Mia! The Party, and to the Equinox team who made it all possible.

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About Equinox Group

Equinox Group is an integrated brand experience agency that creates and activates world-class exhibitions, live environments and brand experiences for ambitious brands and agency partners. The agency designs unforgettable experiences for those who demand the extraordinary, with strategy, creative, digital, fabrication and production working together in one team. The integrated model gives partners tighter control, faster delivery and an efficient path from idea to real world impact.

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Want to work with Equinox Group?

Every project starts with a conversation. Our answers to the questions clients ask most often are just below, from first brief to final breakdown, so you know what to expect when we partner on your next brand experience.

We already have an agency

Perfect, we already build agency concepts on-time, on-budget and to the required standard.

We can support alongside them, or step in and take full delivery when needed.

Yes, we work to your brand processes, timelines, approvals and ways of working.

Start with a short stand audit or a quick feasibility chat to assess the opportunity.

Not always. We assess scope fast and find the smartest route to delivery.

One project management team, in-house production and clear aligned install planning.

Yes. We build in-house and deliver worldwide. Where a project calls for it, trusted regional partners work under our direction, with the same oversight, quality and control.

Yes, we store, track and redeploy assets to reduce waste, spend and lead times.

We design for reuse, efficient logistics and smarter production to reduce waste.

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