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An experience fit for a headline sponsor
For the second year, we delivered the BoohooMan Active space at the Arnold Sports Festival UK
For the inaugural Arnold Sports Festival, headline sponsors BoohooMan Active wanted Equinox to create a brand showcase that created a VIP party for visitors to their stand.
The BoohooMan Active team knew what they wanted to create, a space that could cater for fitness challenges, athlete meet + greets, a retail offering and a live DJ booth. The team knew their stand would be popular, and so needed to ensure visitor flow was managed and the stand never felt overcrowded.
Technically, they envisioned a brand heavy space, with a mix of print + digital elements throughout the stand to showcase BoohooMan Active, their apparel and ambassadors. Large logos featured around the stand, including an illuminated logo to welcome visitors into the exhibition hall.
Going bigger for 2022 meant a fresh look and a bigger space to meet BoohooMan Active’s goals. Splitting the space ensured that there was a dedicated retail area, along with a meet and greet zone. The other half was home to their larger training area, where people could work out alongside BoohooMan Active ambassadors, and new for this second year, a Teqball court was installed where professionals showed off their skills.
Over the three-day event, fans had the chance to meet, take photos and workout with athletes and brand ambassadors, including fitness professional Simeon Panda, boxer Lawrence Okolie and strongman Eddie Hall.
Knowing your audience and creating experiences catered to them ensures a successful show.
New product launches, flash giveaways, fitness challenges and of course athlete meet + greets enticed BoohooMan Active’s target audience and definitely created a buzz around their brand.
designed, installed + project managed by team equinox