You’ve decided to showcase your brand, chosen your show and now are looking for someone to take your dream idea of a stand and make it reality.
Here’s how to help us help you create your perfect exhibition experience.
You wouldn’t believe it – but a question we get asked a lot more than we should is: What’s a design brief?
And we tell them that it’s a written explanation – given to a designer – that outlines the aims, objectives and milestones of your exhibition design project.
A thorough and articulate brief is a critical part of the design process. It helps develop understanding between you and us, helps focus on what you want to achieve, and serves as an essential point of reference for both parties. It ensures that important design issues are considered and questioned at the beginning, to allow the project to flow as smoothly as possible.
It questions all the potential issues upfront.
Begin by setting some goals and give us details about what you want to achieve. Tell us how you want to achieve it, and by when.
Let us know about you. Give us a short, honest overview of your company or organisation and industry sector. Provide us with a link to your website, corporate identity guidelines or promotional material. This gives us a great starting point.
And your products too – how big are they? What do they look like? Details, images and dimensions are really useful.
Good design can have a huge influence on the success of a company’s marketing strategy. But to be successful, clear goals must be set.
And goal setting is easy. Some of the most common exhibition goals we come across are:
You should include all the important information about your show or event.
Where is it? How big is your stand? When is it? Who are your clients?
Send us the floorplan, and a link to the show or event website. Don’t forget to supply that all important username and password for the exhibitor only section. That way we can grab the technical detail that we need without hassling you.
Time is always important, so get your brief to us as early as you can. Let us know if and when you have to present it to your board; and any tender submission dates.
It helps, but to begin with we only need a ball-park figure. That’ll give us a good idea of the type of solution we can provide. Think how many times you can reuse items or offset costs.
So, the design brief isn’t a test. It’s just a necessary and common-sense approach to kicking the stand project off on the same page as the company you’ve chosen to handle your exhibition or event presence. Throughout, you (and the designer) can use the brief as a reference tool should you need to, and you’ll be amazed at what a difference that bit of work at the beginning of the project can have on your end result!
When you’re ready… we’re here to talk all things exhibition. Get in touch with our team and start creating your dream exhibition experience.